
Your enamel is made of one thing. We put that thing back.
Your enamel is 97% one mineral: hydroxyapatite.
☕ Coffee, soda and citrus dissolve it out, a little at a time. That's what yellowing actually is — the enamel thinning until the darker layer starts showing through.
🧱 Mernama puts that exact mineral back into the gaps. Not a coating on top. The same material, going home.
The purple is for tonight. The mineral is for six weeks from now.
💜 The purple is cosmetic. It cancels yellow the second you rinse, then fades over the day. That's your tonight.
🦷 The hydroxyapatite is the slow one. Four to six weeks, and the change stays — whether you brushed this morning or not.
One gives you the photo. The other gives you the teeth.
You decided to skip fluoride. Nobody told you what to do instead.
🚰 Three states pulled fluoride out of their water. Nineteen more have bills moving.
🤷 Nobody told you what to use instead. Most fluoride-free toothpaste is just toothpaste with something taken out — nothing put back.
🧪 Hydroxyapatite is the one that actually got tested. 18 months, double-blind, against 1,450 ppm fluoride paste. It held its own.
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
🚫 NO PEROXIDE
💜 PURPLE YOU SEE AT BRUSH ONE
🦷 10% HYDROXYAPATITE
🚫 NO FLUORIDE
Nothing in your bag is liquid anymore.
🧴 A tube leaks. It splits at the seam. You squeeze out three times what you need and run out by week six.
✈️ This is 90 dry tablets in a sealed tin that fits a coat pocket. Nothing to pull out at security, nothing to burst across your clothes.
🔁 Same dose every brush. One tin lasts up to three months.
Testimonials
Frequently asked questions
Does the purple actually whiten my teeth, or is it just a trick?
Does the purple actually whiten my teeth, or is it just a trick?
Both things are true and we'd rather say it plainly. The purple is optical — it cancels yellow tones the way purple shampoo cancels brass in blonde hair, and it fades over the day. That's the part that makes you look different tonight. The hydroxyapatite is the part that changes your teeth: it rebuilds the enamel surface over four to six weeks, and that change stays whether you brushed this morning or not. Brands that only sell you the purple are selling you makeup. We're selling you both, in one tablet.
Without fluoride, am I going to get cavities?
Without fluoride, am I going to get cavities?
This is the right question to ask. Hydroxyapatite has been tested against fluoride directly, not just theorized about. In an 18-month randomized, double-blind trial with 189 adults, 89.3% of the hydroxyapatite group showed no increase in decay, against 87.4% of the fluoride group. A 2025 systematic review pooling four randomized trials found no significant difference between the two for new or worsening lesions. Fluoride works by making enamel harder to dissolve. Hydroxyapatite works by putting enamel back. Different route, comparable outcome.
How long until I actually see something?
How long until I actually see something?
The purple works at brush one — rinse and look. For the mineral: most people notice less cold sensitivity in week one, and the surface change becomes visible somewhere between week four and week six. If you're starting from heavy coffee or smoking staining, give it the full eight weeks. You have 60 nights to decide, and if you're not seeing it, we refund you and you keep the tin.
Won't my baby overheat in there?
Won't my baby overheat in there?
That's exactly why we tell you not to add a snowsuit. With the coat closed, your body heat is doing the work — so your baby should be dressed in normal indoor clothes plus a hat. If you come inside, unzip. The single zipper means you can vent in one second without taking the carrier off.
What does it actually feel like to use?
What does it actually feel like to use?
Strange for about two days, then normal. You chew one tablet until it breaks down — three or four chews — then brush with a wet toothbrush. It foams into a full purple lather that behaves exactly like paste. Most people tell us that by day four, going back to a tube feels wasteful.
Is it safe if I swallow some?
Is it safe if I swallow some?
Yes. Hydroxyapatite is the same mineral your enamel and bones are made of — your body knows what to do with it. There's no fluoride, so no risk of fluorosis, which is why hydroxyapatite formulas are often the ones chosen for children.
I have veneers, crowns or braces. Can I use it?
I have veneers, crowns or braces. Can I use it?
Yes, and it's actually a better fit than bleaching products. There's no peroxide, so nothing that reacts with dental work or works its way under a bond. It won't lighten veneers or crowns — nothing can — but it won't harm them, and it works on the natural teeth around them.